Brand Breakout

In Brand Breakout, creativity meets strategy. Participants are handed a bold challenge to advertise a globally renowned brand that has undergone a radical change.
Imagine a vegan McDonald’s, a Coca-Cola with no sugar, or Nike promoting barefoot running. Students must craft compelling campaigns that not only redefine the brand’s image but also convince the audience that the transformation makes sense.
Through teamwork, innovation, and presentation, participants will demonstrate how advertising can reimagine consumer perception and drive global impact.

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Team members: 1-2